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7 Ways to Find, Sign and Profit from Sponsors for your Brand

Commerce > Monetization
Education Level: Intermediate

One of the most profitable, yet difficult ways to monetize your podcast is through paid advertising. Learn practical lessons about how to find and negotiate with sponsors and what you can offer that seals the deal. Discover essential elements the best media kits have and how to tell your story to ad buyers. Lou Mongello left his career as a lawyer to podcast full time through sponsorships. Come hear his insider tips and learn from his early mistakes.


1. Find and attract just the rights sponsors for you and your audience
2. Create a media kit that attracts ad buyers
3. Understand how rates are set and how to package your show
4. Negotiate with potential sponsors and work with them once they sign
5. Avoid the pitfalls many new podcasters fall into