In life, as in economics, incentives change behaviors – sometimes unintentionally. We rarely think about the amusing array of carrots and sticks in our lives. Still, as consumers, citizens, and business leaders, we are surrounded by them and resistance is futile. With the emergence of mobile and social media, it’s amazing how much some will do for virtually no reward. Corporate, consumer, and worker psychology is in the middle of a massive recalibration as lives shift from Metropolis to The Matrix. That psychology can be quantified and harnessed.
1. Explore the economic and psychological lessons from social successes and misfires
2. Predict the surprising future of this technology go and how it will impact consumers, employees, businesses and the cash economy
3. Empower businesses and individuals to find creative ways to capitalize on the rise of social currencies to drive customer engagement, career success – and investment decisions