Amy Lupold Bair
(Owner, Resourceful Mommy Media)
Amy Lupold Bair, blogger, social media marketer, and mom, is the founder of RM Media. In 2008, Amy burst onto the social media scene inventing the Twitter Party – a hashtagged social event catering to the needs of clients ranging from e-commerce start-ups to nationally recognized brands. Developing from her own successful relationships with agencies and brands, Amy developed a network for fellow bloggers in early 2009. The Global Influence Network has grown to include over 1,800 bloggers. If you would like just a small dose of Amy, she’s always available in 140 characters or less at @ResourcefulMom on Twitter.
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Community Building Lessons from a Professional Twitter Party Host
Blogging > Community > Building Community
When Amy Lupold Bair created the Twitter Party marketing concept in 2008, giveaways on Twitter did not exist and companies weren’t engaging Twitter users with organized events. Within six months of her first Twitter Party, a community of thousands of twitter party-goers had developed and brands were lining up for the chance to engage with this suddenly very important demographic. This session will outline the community building lessons that have come from over four years of audience growth and outline the resulting strategies.
1. Insights into typical behavior patterns of online communities
2. Strategies to build the community base
3. Tips to retain the community members you’ve already earned