Ann Handley

Ann Handley

Ann Handley

(Chief Content Officer, MarketingProfs)

Ann Handley is the Chief Content Officer of MarketingProfs, which provides marketing know-how for 420,000 subscribers. She is co-author of the bestselling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) and a monthly columnist for Entrepreneur magazine.

Ann was previously the co-founder of ClickZ, one of the first sources of interactive marketing news. Prior to that, she spent 12 years as a business editor/writer for a bunch of places, including the Boston Globe and those magazines in the back pockets of airline seats.

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Session(s):

The Scoop on Content Marketing: From Ideation to Influence

Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing. But many still struggle with it: How to create the kind of content that truly engages audience; how to create content in a way that’s sustainable and repeatable for enterprise; and how to leverage content all across the social web. In this team session, Ann will share how to create the kind of stuff that is truly worth sharing. Then, Michael will address how best to amplify and leverage your efforts: How do get the most bang for your buck? How do you best match the message to the medium?



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