(Ph.D Student, U of Iowa School of Journalism and Mass Communication)
David Schwartz is a PhD student studying Mass Communication at the University of Iowa School of Journalism and Mass Communication. He previously served as the school’s director of scholastic outreach and was an adjunct instructor teaching sports journalism, media writing, and advanced digital media workshop. He served as board president to the Iowa Center for Public Affairs Journalism (2010-12) and on the advisory committee for the Journalism Education Association’s Digital Media division (2009-12). Schwartz also worked as a beat writer in Chicago covering Major League Baseball, college football and basketball, professional golf, the NBA, NHL and NFL.
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Journalism 101 For Bloggers
Blogging > Content > Content Creation
Education Level: Beginner
Dr. David Perlmutter presents Journalism 101. The most successful local social media content creators are those who build a brand reputation for professionalism as well as attracting audience numbers; often the two are accomplished in synch. “Going pro” means looking and sounding like a pro…and better yet getting the imprint of being a pro through an alliance with local institutional media like TV/online/print news organizations. This workshop will offer the “101″ basics of what you can do to be accepted by viewer-readers as well as the local journalism establishment through enhancing your professional style, process and content.
1. The basics of style and form for word and video communication that are professional grade.
2. Tips for making your content attractive to media organizations as well as the public—to stand out from the vast horde of social media competition.
3. How to professionalize your own status and “look” via your website/social media platform.
4. How to contact local media to seek partnerships.
5. What local media are looking for in citizen content creators.
6. How to structure agreements for content creation with local media.