Dr. Natalie Petouhoff
(CEO, Social Business Builders: The Results Group)
As a Forrester Analyst, Dr. Natalie led the pack by writing the world’s 1st social media ROI model. As a sought after thought leader and keynote speaker, her work in is a dozen books and hundreds of white papers and articles in USAToday, Adage, BusinessWeek, Fast Company, NYT
Dr. Natalie’s practical experience & proven ability to help companies—fast track, measure & optimize social media initiatives, vet/choose from top social media software and optimize change, organizational alignment & deliver social media training—is how she helps her clients and students at UCLA Anderson to optimize their social media ROI & business results.
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