(Vice President, Marketing Director, Grand Central Publishing)
Ellen Gerstein is the VP, Marketing Director for Grand Central Publishing (a division of Hachette Book Group) and is responsible for developing and overseeing the strategy and marketing campaigns for titles over all imprints. With over 20 years experience in publishing, Ellen has held positons at Wiley and Van Nostrand Reinhold. A passionate advocate and evangelist for all things digital, Ellen has been a speaker at BlogWorld Expo, BlogHer, Mom 2.0 Summit, Type A Parent Conference and the NYU Stern School of Business.
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Publishing 101 For Content Creators: From Decision To Market
Blogging > Workshops > Publishing
Education Level: Beginner
It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options – big publisher, small independent press, self publishing – that it’s hard to keep the end in mind.
This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We’ll discuss everything it takes to get noticed and get published in today’s changing landscape. This is a super workshop that will last 2 hours!
1. A Book is the New Business Card – where a book fits in with your author platform and how to begin with the end in mind in terms of conceptualizing your idea.
2. Crafting a proposal – what to write that will get you noticed, and what not to say that will get you put in the reject pile
3. Promotion – Writing your book is just the start. Marketing and PR often takes longer and requires as much of your time. We’ll cover best practices for how to partner with your publisher to effectively promote your work.