Ethan McCarty

Ethan McCarty

Ethan McCarty

(Director, Enterprise Social Web Strategy, IBM)

Ethan leads IBM’s global digital and social strategy team responsible for driving transformation of digital communications and marketing at IBM, leading development of digital web services & prototyping digital/social programs, deploying digital social intelligence systems, and the stewardship of IBM’s social computing guidelines.

He is fascinated by the societal implications of user generated content; social computing and new methods of information discovery/decision making for large organizations; and especially the role of the individual in a networked society.

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Session(s)

Driving Social Business Results At Scale

BusinessNext

From social media, to social business, by design: Top lessons from the trenches. Using hard-hitting examples and strategies, this session will explore the high-impact new methods today’s marketers are using to move well beyond traditional campaigns and lead their organizations to success using social strategy and tactics.



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