Gary Arndt

Gary Arndt

Gary Arndt

(Blogger, Everything Everywhere)

Gary Arndt runs the popular Everything Everywhere Travel Blog, which has been documenting his travels around the world since 2007. During that time he has visited over 110 countries and territories and all 7 continents. His blog was named by Time Magazine as one of the 25 Best Blogs of 2010 and he has won numerous awards from the Society of American Travel Writers and the North American Travel Journalists Association.

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Session(s):

How To Compete Against Billion Dollar Media Empires And Win

Blogging > Content > Content Creation
Education Level: Advanced

Many blogs are in niches where they must compete at some level with larger media outlets. Blogs which reside in the travel, food, fashion, sports, entertainment and politics niches have to compete for attention with newspapers, magazines, radio and television in addition to large well funded websites. Most bloggers enter the game with no staff, no budget and no mindshare. Knowing how to compete and find your space in a competitive marketplace with limited resources is something everyone in the world of new media must deal with.

Takeaways
1. Guerrilla tactics to grab attention in a crowded marketplace
2. The one thing you have that big media companies never will
3. How to leverage the audience of large media outlets to grow yours
4. Monetizing your site via working with large brands



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