Greg Galant

Greg Galant

Greg Galant

(CEO, Sawhorse Media: Shorty Awards & Muck Rack)

Gregory Galant is the CEO of Sawhorse Media, the company behind Muck Rack and the Shorty Awards. Muck Rack is the leading social network for journalists which TheNextWeb called “one of the most useful tools ever invented for media professionals”. The Shorty Awards honors the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O’Brien, and NASA. To help fellow entrepreneurs, Greg created Venture Voice, a podcast with the founders of Twitter, LinkedIn, Brooklyn Brewery and more. Greg’s a mentor in the TechStars accelerator. BusinessWeek named him one of “Best Young Tech Entrepreneurs”.

Connect With Me:

Session(s):

Going viral on the social web

Tools
Intermediate

Everyone wants their apps, content and more to go viral on the social web, but how do you make that happen? I’ll share lessons we learned from taking the Shorty Awards from 0 to millions of unique visitors with no marketing budget. We’ll dig into how you can design apps and content to have maximum viral potential. I’ll also cover how social media content ties into traditional PR and SEO, and a few great tools you can use to get started.

How to build virility into products you make before you release them.
The best hooks into the big social media platforms.
How to integrate viral growth into the rest of your marketing (PR, SEO, advertising, etc.)

Takeaways



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