Jay Baer

Jay Baer

Jay Baer

(President, Convince & Convert)

A hype-free strategist, speaker, and author Jay Baer is President of Convince & Convert, a social media and content accelerator. He is a digital marketing pioneer, and has worked with more than 700 brands – including 29 of the FORTUNE 500 – since 1994. His Convince & Convert blog is recognized as one of the world’s best marketing resources, and his daily One Social Thing newsletter and weekly Social Pros podcasts are key content for industry experts. He’s the co-author of the social business book The NOW Revolution, and the forthcoming book Youtility.

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Session(s):

Youtility: Why Smart Companies Focus on Helping, Not Selling

Super Session

Helping beats selling. What if your marketing was so useful, customers would pay you for it? With research and data, clear language, and vivid examples from a multitude of industries and company types and sizes, this engaging, enthralling, and hilarious presentation from master storyteller Jay Baer will show how marketers need to embrace an entirely new philosophy to be successful in the era of self-serve information. A presentation that will change the way you think about content creation and the relationship between your company, blog, or community and its audience. Don’t miss Youtility.

Takeaways
1. 3 Key Characteristics of Utterly Useful Content
2. 5 Steps to Create Youtility
3. Why Helping Beats Selling and How to Win the War of Information



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