Jennifer Lopez

Jennifer Lopez

Jennifer Lopez

(Director Of Community, SEOmoz)

Jennifer Sable Lopez, experienced Social Media Strategist, SEO, web developer, speaker and writer is the Director of Community for SEOmoz. Jen brings a unique skillset to the field of search optimization and online community management. She started her search career as an in-house technical SEO and has presented at several SMX shows, MozCon, Affiliate Conference and the Jane and Robot Search Developer Summit. Jen is passionate about all things search and social and has gained a loyal following in the SEO community.

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Session(s):

Let’s Make This Long-Term: Combining SEO + Community to Create The Perfect Marriage

Blogging > Community > Creating Community
Education Level: Intermediate

Ok, so we’re finally starting to understand the significance of both SEO and Community, but what about the combination of the two? As the Director of Community at SEOmoz, my experience is knee deep in bringing SEO and Community together. In this session I’ll discuss specific SEO tactics to help you build your community, as well as actionable ways to get our community to help build your SEO power.

Takeaways
1. Tactics to ensure your community (new & current) can easily find you in the search engines.
2. Ways to utilize your current community to increase your search authority and help you earn more members.
3. How to enhance your online marketing efforts by embracing the community you’ve already built.



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