Jessica Northey

Jessica Northey

Jessica Northey

(Owner/CEO, Finger Candy Media)

Known for her sass and wit, Blogger/SocialPR Consultant Jessica Northey is taking over Country Music, one tweet at a time. Having a network of over 400,000 followers she is consistently ranked as an influential online personality and was recognized by Huffington Post as a Twitter Powerhouse. After 15+ years in traditional media experience, she founded Digital Media Firm FingerCandyMedia.com. In May 2011, Northey created #CMchat (Country Music Chat) on Twitter; it has become one of the largest organized 24/7 hashtag (#) communities on Twitter, generating over 50 million impressions per week.

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Session(s):

How To Build Your Blog Community: Three Top Bloggers Share Their Secrets

Blogging > Community > Building Community
Education Level: Intermediate

The biggest community builders online aren’t celebs that get mobbed at the mall. They’re people with a passion who engage across platforms and build huge followings. Their feisty Twitter feeds, rocking hashtag communities, and clever YouTube channels take it all beyond blogging. Baby Boomer powerhouse Linda Bernstein will lead a discussion among three of the mightiest women in on the Internet: Country music queen Jessica Northey, lifestyle entrepreneur Britt Michaelian and geek extraordinaire Amy Vernon. Listen as they share their secrets for building a community that loves you and comes back for more.

Takeaways
1. How to find your community. Yes, you have a blog. But maybe that’s just the beginning. Learn how to harness the power of the hashtag, or as Jessica Northey says, “hashin’ with a passion.”
2. How to keep them engaged. Yes, your followers want new content. But they also want YOU. Learn to keep your ear tuned for what brings them in.
3. How to expand your presence with new media. Blogs = great. Blogs + chats + video = you’re everywhere. They’ll find you everywhere on the Internet – and they’ll want to.



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