(CEO, Nimble, Inc.)
A social entrepreneur at heart, Jon Ferrara founded GoldMine Software and lead the company until it was sold ten years later. GoldMine helped pioneer the entire Sales Force Automation (SFA) and Customer Relationship Management (CRM) market and was the SMB CRM market leader.
After watching the immense rise in power social media was experiencing, Ferrara entered the start up world again when he noticed a distinct lack of any products that effectively combined Relationship Management, Social Listening & Engagement with Sales and Marketing. Jon founded Nimble to create an extensive Social Business platform to fill this gap.
Connect With Me:
CEO Lessons: How to build a Large, Loyal Following of Brand Advocates
Interview by Christine Crandell with Rob Tarkoff and Jon Ferrara
How to become an effective Social Business Today
Jon’s talk will focus on how businesses can revolutionize their organization with social listening and engagement. In this session Jon will cover practical tips on how to teach your entire team to become proactive on social networks. He will also cover the ways in which a social business practices can help companies track key conversations by their core constituencies across all the channels they are occurring to make better strategic decisions in the customer life cycle process.
How to teach your entire team to become proactive on social networks.