Lee Odden

Lee Odden

Lee Odden

(CEO, TopRank Online Marketing)

Lee Odden is the Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. He is also the CEO of TopRank Online Marketing, a Minneapolis based digital marketing agency specializing in helping Fortune 1000 companies grow brand visibility and sales online through online PR, search, social media, and content marketing.

Cited for his expertise by the Wall Street Journal, Forbes, Fortune and The Economist, Odden publishes one of the most popular marketing blogs (http://www.toprankblog.com) on the web. Odden has presented internationally from New York to Hong Kong on integrated marketing and PR.

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Session(s)

War of Words: Myth-Busting Social, SEO & Content

Social Business

This just in: “SEO is Dead”, “There is no ROI in Social Media” and many other proclamations are made in industry press and on blogs just about every week. And yet investment in social, search and content are all on the rise. Why the disconnect? From pageview journalism to egomaniacal SEO superstar wannabe’s, sweeping generalizations and out of context observations have created a number of myths about these highly effective online marketing channels.

This presentation will identify and bust the most common myths about SEO, Social Media and Content Marketing plus provide attendees with examples of how an integrated approach will win the battle and the war for more customers, better engagement and online marketing success.



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