Lin Humphrey

Lin Humphrey

Lin Humphrey

(Mobile Marketing Academic of the Year, PhD Student, Texas Tech University)

Lin Humphrey was named the Mobile Marketing Association’s 2011 Global Mobile Marketing Academic of the Year He is a third year Marketing Ph.D. student at Texas Tech University focusing on the connected consumer. His industry experience includes digital marketing at Carnival Cruise Lines and AmericanExpress.com. His digital agency experience clients include Omni Hotels, Norwegian Cruise Line, USAA, and Samsung Mobile USA. Lin has published in the International Journal of Mobile Marketing and presented at the Warsaw Center Sports Mktg Conference, European Institute for Retail & Service Studies (Vienna – 2012), American Marketing Association & Cruise Shipping CMO Panel .

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Session(s):

The Connected Consumer

BusinessNext

The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.

Takeaways
1. Initial study findings on psychographics of social media users (aka Lin’s initial dissertation results).
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.



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