Linda Bernstein

Linda Bernstein

Linda Bernstein

(Head Honcho, Linda Bernstein Media Enterprises)

Like many women of the BabyBoomer generation, Linda Bernstein has had a non-linear career trajectory. She began as a college professor, teaching English and writing, but for the last 25 years she has also been a professional writer, editor, project manager, and now a specialist in social media. Linda currently teaches social media as an adjunct at Columbia University School of Journalism’s Continuing Education Program, ran by the University’s Chief Digital Officer, Sree Sreenivasan, and at Sarah Lawrence College in Bronxville, NY. Linda also speaks at conferences, runs panels, helps others write books, and has appeared on MSNBC, NY1 and others.

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Session(s):

How To Build Your Blog Community: Three Top Bloggers Share Their Secrets

Blogging > Community > Building Community
Education Level: Intermediate

The biggest community builders online aren’t celebs that get mobbed at the mall. They’re people with a passion who engage across platforms and build huge followings. Their feisty Twitter feeds, rocking hashtag communities, and clever YouTube channels take it all beyond blogging. Baby Boomer powerhouse Linda Bernstein will lead a discussion among three of the mightiest women in on the Internet: Country music queen Jessica Northey, lifestyle entrepreneur Britt Michaelian and geek extraordinaire Amy Vernon. Listen as they share their secrets for building a community that loves you and comes back for more.

Takeaways
1. How to find your community. Yes, you have a blog. But maybe that’s just the beginning. Learn how to harness the power of the hashtag, or as Jessica Northey says, “hashin’ with a passion.”
2. How to keep them engaged. Yes, your followers want new content. But they also want YOU. Learn to keep your ear tuned for what brings them in.
3. How to expand your presence with new media. Blogs = great. Blogs + chats + video = you’re everywhere. They’ll find you everywhere on the Internet – and they’ll want to.



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