Mark Pentleton

Mark Pentleton

Mark Pentleton

(Founder & CEO, Radio Lingua)

Mark started podcasting language lessons in 2004 while teaching in Scottish high schools. He set up Radio Lingua in 2006, launching “Coffee Break Spanish”, and has since hosted and produced 30 podcast series. Radio Lingua now offers language courses in 26 languages from Arabic to Zulu, and won Best Professional Podcast at the European Podcasting Awards. Mark now runs Radio Lingua full time and produces a range of commercial materials accompanying the free podcasts, generating six-figure revenues year-on-year. Mark is an international speaker on educational podcasting and has keynoted conferences and events in the US, Africa, Asia and throughout Europe.

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How To Effectively Podcast To A Global Audience

Podcasting > Community > Building Community
Education Level: Beginner

Many new podcasters find themselves occupied with checking the download stats of their podcast. Most podcasters are pleasantly surprised when they find that their show is being downloaded from all over the globe.

This session is led be a panel of experienced podcasters who actually podcast from outside the United States. If you would like to learn how you can more effectively communicate to a global audience, you do not want to miss this session.

Takeaways
1. You’ll come away with a broader understanding of your potential audience.
2. You’ll learn the common mistakes that many podcasters make, that actually hamper the ability of growing their audience beyond the US borders.
3. You may just come away with the inspiration of creating a podcast where the International Community will be your target audience.



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