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Michael Brito

Michael Brito

Michael Brito

(SVP/Social Business, Edelman)

Michael Brito is an Senior Vice President of Social Business for Edelman. He is responsible for helping large and small organizations transform the way they work, communicate and engage with customers in order to create a more collaborative social business. His previous experience has been working in house with large brands such as Hewlett Packard, Yahoo! and Intel. He is also the author of Smart Business, Social Business: A Playbook for Social Media In Your Organization.

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The New Influencers: Brand Advocacy Inside & Out


This session will take a deep dive into explaining the differences between influencers and advocates; and why creating customer advocate programs for both external brand advocates and internal employees delivers longer term business value then just influencer engagement. The session will also deliver real case studies that will equip participants with actionable next steps.

Participants will learn, step by step, how to create a customer and employee advocate programs to include process, governance, technology selection and measurement.

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