(Sales and Marketing Director, .ME Registry)
An economist by education, Natasa spent her career at the intersections of airline business development, banking, social media, leadership and technology, hugging trees and reading books in her spare time, and generally being a part of a big family. Natasa is officially the mother of three children, and unofficially to the six of her colleagues in the office. She is always representing Montenegro and all the mothers in the world. Natasa is responsible for marketing, relations with business partners and essentially wants to be (and tries hard to be!) in three different places at the same time.
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Let’s Get Personal: How to Change Your Marketing Approach and Get Noticed
Over the last decade or so, the focus in marketing has shifted from the product to the consumer – almost everything, from sports shoes to M&M’S, is getting a personalized look, feel and flavor. As we each claim our own piece of Internet real estate with our business or blog, it is crucial to capture the attention of readers and customers, and stand out from the crowd.
This evolution in marketing will be presented using the best examples from the industry, along with carefully selected tips and trips to help connect with your target audience in a powerful and personal way. Did we mention there will be pictures of cute animals and food?
1. Understand the reasons behind the evolution of marketing
2. Learn an abundance of examples to think about and adapt
3. Improve and personalize marketing approach