Peter Knox

Peter Knox

Peter Knox

(Marketing Manager, John Wiley & Sons)

Peter Knox is a Marketing Manager for the WileyBiz general business books division of Wiley Publishers and has his hand in the development and marketing of hundreds of business titles since his start there in 2006. From humble beginnings in managing the marketing for Washington College’s Literary House Press through Columbia Publishing Course certification, he has taken his love of books, digital, and social to supporting authors in all mediums and markets.

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Session(s):

Publishing 101 For Content Creators: From Decision To Market

Blogging > Workshops > Publishing
Education Level: Beginner

It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options – big publisher, small independent press, self publishing – that it’s hard to keep the end in mind.

This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We’ll discuss everything it takes to get noticed and get published in today’s changing landscape. This is a super workshop that will last 2 hours!

Takeaways
1. A Book is the New Business Card – where a book fits in with your author platform and how to begin with the end in mind in terms of conceptualizing your idea.
2. Crafting a proposal – what to write that will get you noticed, and what not to say that will get you put in the reject pile
3. Promotion – Writing your book is just the start. Marketing and PR often takes longer and requires as much of your time. We’ll cover best practices for how to partner with your publisher to effectively promote your work.



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