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Peter VanRysdam

Peter VanRysdam

Peter VanRysdam

(CMO, 352 Media Group)

Peter is the CMO of 352 Media Group and one of the companys cofounders. Started out of a dorm in 1997, 352 now has 65 employees, clients including Microsoft and WellsFargo, and 5 straight years on the Inc. 5000 list. In addition, Peter is a featured columnist on the blog Hes spoken at a variety of events across the country.

Recently, Peters first book was published, Marketing in a Web 2.0 World: Using Social Media, Webinars, Blogs, and More to Boost Your Small Business on a Budget. It consistently ranks among the top online marketing books on Amazon.

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Defining and Maximizing Conversions Through Better Usability

Blogging > Commerce > Conversions
Education Level: Intermediate

A well designed website can not only look nice, but can actually drive a user to the action you want them to take. However when done poorly, it can also be a visitors biggest deterrent. While the definition of a conversion is different to a blogger than, say, an ecommerce site, the principles of design usability and information architecture still apply.

1. How to avoid some of the biggest and most common mistakes bloggers make with their Web presences.
2. Real-world examples of blog mistakes (navigation, design, etc.) as well as those who are doing it right.
3. Actionable information necessary to maximize conversions while also creating a more visibly pleasing Website.

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