Phil Hollows

Phil Hollows

Phil Hollows

(Founder and CEO, FeedBlitz)

Building on his technology, consulting and marketing career after graduating from Oxford University in 1987, Phil started what became FeedBlitz in 2005, raising private equity investment in early 2006. Phil built FeedBlitz into the premium FeedBurner alternative, now sending over a billion emails a year.

As well as leading FeedBlitz, Phil is the author of “List Building for Bloggers,” the common sense, plain English guide to email marketing and social media.

Prior to FeedBlitz, Phil was Vice President Product Marketing for an enterprise network security software company, and before that Vice President of Technology at a web testing software company.

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Session(s):

The 7 Deadly Sins of List Building

Blogging > Commerce > List Building
Education Level: Intermediate

Thanks to plugins, widgets and themes, thousands and thousands of business bloggers have become accidental email marketers. While obsessing about SEO, analytics, and what to write next, email subscriptions have become a casual “put the form over there” checkbox item – and forgotten.

Your email subscribers are, in fact, your greatest fans and probably your most under-valued resource. Commit any of these list building deadly sins and you’re missing out on increased page views, revenues and engagement.

Learn about the 7 deadly sins of list building – and how to avoid them – in this informative and fact-filled session.

Takeaways
Attendees will be learn about how they are limiting their list growth; how to recognize the obstacles in theuir way and remove them; and will be able to apply the practical tips and lessons learned to their blogs quickly, no matter what service or product they use for their list management.



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