(Co-Founder & CEO, SEOMoz)
Rand Fishkin is co-founder and Chief Executive Officer of SEOmoz, the web’s most popular software for Search Engine Optimization (SEO). He co-authored the Art of SEO. Rand has been named to both the Puget Sound Business Journal’s “40 Under 40” and Bloomberg Businessweek’s “30 Best Young Tech Entrepreneurs Under 30” lists. He has been profiled in The Seattle Times, Newsweek and PC World. He’s also a regular keynote speaker at SEO conferences worldwide, and is extremely passionate about his blog, where his latest opinions and thoughts on the industry are read by tens of thousands of search professionals each day.
Connect With Me:
The Future of SEO – Social Meets Content
Whether you blog for business or personal use, you need a consistent stream of strategic content attracting people to it to be successful. Using SEO-based tactics effectively, a blog with excellent content will appear organically on major search engine queries, bringing an ideal audience to your site without spending major money in web advertisements. However, the process isn’t easy in a quickly evolving industry. SEO is one of the most change-heavy practices in the professional world, making it increasingly difficult for bloggers, online marketers, and content producers to keep up with shifting demands of search engine algorithms, and efficient keyword-phrases.
1. Attendees will get key strategic and tactical recommendations for creating content that improves search engine optimization for personal and/or corporate blogs and online marketing channels in an evolving industry.
2. They will be given insight from one of the deepest minds in the business on how to create effective content for constantly changing search algorithm formulas, which search companies like Bing and Google update multiple times of the year.
3. They will gain an understanding of how to incorporate their blog with specific social channels effectively, to promote content virally, and increase the number of hits they receive on their blog-site.