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Scott Monty

Scott Monty

Scott Monty

(Global Head Of Social Media, Ford Motor Company)

Ranked by Forbes as one of the top 10 influencers in social media, Scott Monty has beencalled “an unstoppable force of nature,”the best corporate social media lead on the planet,”and Alan Mulally, the CEO of Ford Motor Company, called him “a visionary.”

At Ford, Scott heads up the social media function and holds the title Global Digital &Multimedia Communications Manager. He is a strategic advisor on all social media activitiesacross the company, from blogger relations to marketing support, customer service to internalcommunications and more, as social media is being integrated into many facets of Fordbusiness.Prior to joining Ford in 2008, Scott served as Consigliere for crayon, a strategic marketing firm,and with PJA Advertising + Marketing, a boutique BtoB agency.In addition to his professional responsibilities, Scott is an active blogger and podcaster.

He writes about the intersection of advertising, marketing and PR at The Social Media MarketingBlog (www.scottmonty.com) and also writesThe Baker Street BlogandI Hear of SherlockEverywhere, two literary undertakings. Scott has been featured in hundreds of news andbusiness publications in print and on the web, in dozens of books, and on a variety of mainstream media, including NBC, NPR, CNN and The Wall Street Journal.

Scott is a recognizedthought leader in the social media industry and frequently speaks at industry events.Scott received his Master’s in Medical Science from Boston University’s School of Medicineconcurrently with his MBA from BU’s Graduate School of Management. He lives in Michiganwith his wife and two young sons, golfs all too infrequently, and has a hidden talent for voiceover work.Oh, and one last little-known fact: Scott coined theOxford Dictionary of English-acceptedterm”tweetup.”

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Keynote

Ford Motor Company has always been at the forefront of groundbreaking efforts in social media. Last year, their CMO came to talk about that. This year, Scott Monty, Global Head of Social Media for Ford, will give an update on Fords progress, share what theyve learned when launching two major vehicles the Ford Escape and the Ford Fusion in a single year. Scott will share a few secrets that any companies can adopt for their own purposes, and may even have a surprise or two for attendees who are tuned in.



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