(Co-Founder, What’s Trending)
Shira Lazar is the Host and Executive Producer of the Emmy nominated live interactive show and 24/7 news hub, “What’s Trending”. Named one of Fast Company’s 2011 Most Influential Women in Technology and Huffington Post’s “Women in Tech to follow on Twitter” , Shira has been the face of the biggest live-streams on the web including, The Oscars and The Grammys among many others. Lazar is a Webby Awards Honoree and IAWTV Winner For Best Web Series Live Host. A regular contributor to The Huffington Post, she also writes about business and social media for Entrepreneur.
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Indie vs. Studio: What’s the Latest as Web Series Go Mainstream
WebTV/Video > Marketing
What happens when the 800-pound gorilla decides to make a web series? Well, everyone knows how well animal videos do, so it’s a good bet that a lot of people are going to watch. If you’re an indie producer, you’re never going to trump that kind of banana budget. But rest assured, it’s a huge playground and there’s room for everyone. Learn strategies to help every show find an audience.
My Damn Channel will answer every question possible about how to get content creators more of the distribution, promotion, marketing, pr, ad sales and cash that great original video deserves. We’ll talk about how major studios and portals are now buying premium content. And we’ll talk about how to best pitch.