(Director of Industry Initiatives, Interactive Advertising Bureau)
Susan Borst is the Director of Industry Initiatives at the IAB, spearheading the Social Media, B2B and Games member committees to identify key challenges and opportunities for growth, and setting standards and best practices.
Prior to joining the interactive world, Susan spent 20+ years at leading NYC creative agencies including Kaplan Thaler, Grey Worldwide and Hill Holiday. She brings a wealth of Account Management/Strategic Planning experience with leading brand marketers including P&G, Pfizer and Verizon Wireless. Susan also independently consulted on social media with media agencies and marketers with an eye toward content, advertising, and analytics.
Connect With Me:
Social Influence, Why Brands DO Care
Interview with Susan Borst (IAB), Andy Levey (Cirque De Soleil), and Jon Dick (Klout) by Steve Faktor of Forbes