(CEO, Skyword, Inc.)
Tom Gerace is founder and CEO of Skyword, the leading content production platform. Prior to founding Skyword™, Gerace also founded and served as President of Be Free, a publicly traded online affiliate marketing platform company. Gerace was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling. During his tenure with the company, Be Free served more than 300 leading brands. Prior to founding Be Free, Tom was a senior business analyst at HBS. Tom received a Bachelor of Arts in Social Studies from Harvard University.
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Killer Content Marketing
Interview with Jacob Morgan (ChessMedia) and Thomas Gerace (Skyword)
Brand Journalist — Creating great content for companies without selling your soul
Brands around the world are becoming publishers. This session explores how writers can leverage their reputation, domain expertise, and networks of followers, friends and fans to build a relationship with these brands, without compromising integrity.
1. Identifying potential brand partners
2. Selecting the relationships that are right for you
3. Understanding the ground rules
4. Deciding when to promote your content
5. Being transparent with your brand partners and audience