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Tom Webster

Tom Webster

Tom Webster

(Vice President/Strategy, Edison Research)

Tom Webster is Vice President of Strategy for Edison Research, sole provider of U.S. National Election exit polling data for all major news networks. Webster has 20 years of experience in market and opinion research, with a particular emphasis on consumer behavior and the adoption of new media and technology. He is the principal author of a number of widely-cited research studies, including Twitter Usage In America, The Social Habit, and The Podcast Consumer Revealed, and is co-author of the Edison Research/Arbitron Internet and Multimedia Research Series, now in its 20th iteration.

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Social Lessons From The 2012 Elections


The 2012 U.S. elections highlighted some important changes in America–and also some important lessons for marketers. In this session you’ll hear from Tom Webster, the Vice President of Strategy for Edison Research–the sole provider of Exit Polling data for all major news networks. Webster will take attendees behind the scenes for a look at how social played a role in politics, and the lessons that marketers can take home as a result. Attendees will also gain key insights into the great shifts happening in the American population, and the implications of those shifts.

1. Key social and marketing lessons from successful campaigns.
2. Significant shifts in the population and American behavior that marketers need to know.
3. How to use social and other marketing data to successfully anticipate consumer behavior.

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