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Vivek Bhardwaj

Vivek Bhardwaj

Vivek Bhardwaj

(Head of Software Portfolio, BlackBerry)

As Head of the Software Portfolio at RIM, Vivek is focused on ensuring we build an incredible experience for BlackBerry users. He works closely with development teams to ensure applications and new features are built with quality; and ensure marketing teams are in sync with the platform and its capabilities so RIM can tell the compelling stories about what end users can achieve with their BlackBerry smartphone. Prior to joining RIM six years ago, Vivek worked at Siemens Mobile in the UK in Product Management.

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Session(s):

Creating the most successful social mobile experience

BusinessNext
Beginner

The rise of social media from print, phone and snail mail to desktop messaging, mobile phones, and now mobile everything has been astonishing and rapid! From messaging to communications and now the marriage of engagement, conversation and promotion, happening any time, from any where in the world. Your conversation is where you are.
How are people engaging on mobile has changed, this session will assist you in achieveing success in the way you use these vehicles in a meaningful and efficient manner.

Takeaways
Understanding need for social integration and how to achieve it with mobile.



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