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Brand Journalist — Creating great content for companies without selling your soul

Brands around the world are becoming publishers. This session explores how writers can leverage their reputation, domain expertise, and networks of followers, friends and fans to build a relationship with these brands, without compromising integrity.


1. Identifying potential brand partners
2. Selecting the relationships that are right for you
3. Understanding the ground rules
4. Deciding when to promote your content
5. Being transparent with your brand partners and audience

Full Access Pass Required