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The Connected Consumer

The connected consumer has emerged as a result of three key trends. The first two are the intersection of mobile technology and social media, which has allowed us to expand and consult our network as never before. From purchase decisions to everyday hedonic consumption experiences, we share our daily lives with our friends and acquaintances. From meals to life milestones, our network is with us digitally. The result of these two trends leads to the third: self expression. This session overviews primary research on this topic with tangible examples of best practices in mobile and social for connected consumers.


1. Initial study findings on psychographics of social media users (aka Lin’s initial dissertation results).
2. Interpersonal characteristics and tendency to share of the connected consumer.
3. Best practices from digital marketers enabling self-expression.

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