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Amy Fandrei

Amy Fandrei

Amy Fandrei

(Acquisitions Editor, John Wiley & Sons, Inc.)

Amy Fandrei is an acquisitions editor at John Wiley & Sons, Inc. She acquires content on social media, blogging, social business, and other general technology topics for the For Dummies series. She develops the concepts for new products and finds authors to write for a variety of print and digital products. She publishes a minimum of 20 full-length books each year. Amy was previously a speaker at Type A Parent Conference.

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Publishing 101 For Content Creators: From Decision To Market


It seems like every blogger and their grandmother has a book deal these days. You think, sure, I write for my blog, for other blogs and I bet I could do the same. There seem to be so many options – big publisher, small independent press, self publishing – that it’s hard to keep the end in mind.

This is a special 2-hour Super Workshop that will help you think about where a book would fit in with your personal brand message and platform. We’ll discuss everything it takes to get noticed and get published in today’s changing landscape.

We will help attendees understand what a publisher expects a prospective author to have in their platform and how to build it up, how to write a book proposal, and how to plan for the marketing and promotion of you book.

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