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Matt Ridings

Matt Ridings

Matt Ridings

(Cofounder & CEO, SideraWorks)

Matt is the Co-Founder & CEO of SideraWorks, a management consultancy focused on social business transformation. He is a business strategist, keynote speaker, executive facilitator, and writer. A new book Creating Gravity: Designing An Organization That Attracts is slated for a 2013 release with his co-author Amber Naslund. His work over the last 10 years has focused primarily in developing innovation cultures, change management initiatives, and specialized market research using social channels. He has advised organizations in digital and organizational strategies since 1994 including large established brands such as Levis, Cisco, and British Airways and built a 300+ person consultancy.

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The New Influencers: Brand Advocacy Inside & Out


This session will take a deep dive into explaining the differences between influencers and advocates; and why creating customer advocate programs for both external brand advocates and internal employees delivers longer term business value then just influencer engagement. The session will also deliver real case studies that will equip participants with actionable next steps.

Participants will learn, step by step, how to create a customer and employee advocate programs to include process, governance, technology selection and measurement.

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