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Michael Terpin

Michael Terpin

Michael Terpin

(CEO, SocialRadius)

Michael Terpin is founder and CEO of SocialRadius, one of the oldest and largest social media marketing firms, with offices in LA, SF, NYC and Las Vegas. Success stories include the outreach for Will.i.ams Yes We Can video for the Obama campaign (which won an Emmy, Webby and Clio Gold Lion), Live8 and the Oscar-winning film, The Cove. Other clients have included Bosley, NBC, Philips, MAGIC conference, Sharethrough and WeVideo. Terpin also founded Marketwire, one of the worlds largest international press release newswires.

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The Scoop on Content Marketing: From Ideation to Influence

Businesses have grasped the notion that they need to be producing content as a cornerstone of their marketing. But many still struggle with it: How to create the kind of content that truly engages audience; how to create content in a way that’s sustainable and repeatable for enterprise; and how to leverage content all across the social web. In this team session, Ann will share how to create the kind of stuff that is truly worth sharing. Then, Michael will address how best to amplify and leverage your efforts: How do get the most bang for your buck? How do you best match the message to the medium?

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