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Yaacov Cohen

Yaacov Cohen

Yaacov Cohen

(Co-founder & CEO,

Yaacov Cohen is Co-Founder and Social CEO of since 2008. A collaboration visionary, he believes in keeping it human. Technology needs to enhance our human interactions, not consume them. Yaacov and his team have eloquently combined human interaction and technology with, which transforms email into a collaboration console. He has presented at numerous collaboration conferences and was recently featured in Forbes.

Prior to joining, Yaacov served as a Software Engineer at the Israeli Navy Computer Center. He graduated Cum Laude from the Technion Israeli Institute of Technology with a B.S. degree in Computer Engineering.

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How to Create The Right Social User Experience


Its all about User Experience. Too many social initiatives fail in the enterprise because of too much focus on the platform and not enough focus on the user experience. How can you create a social user experience that is delivered across different form factors: desktop, mobile, cloud but remain consistent and intuitive? How can you prevent your social initiative from becoming ‘yet one more silo?’ And how can social analytics be applied without compromising privacy concerns?

1. How to Focus on User Experience in your Social Initiative?
2. How Analytics will impact the next generation social platfroms.
3. How to deliver Contextual User Experience accross different form factors.

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